How to Use PR For Lead Generation

KPMG recently released their US CEO Outlook Report for 2017. The subheadline of the press release is “Significant Investment in Cyber, Digital, Emerging Technology Expected in Next Three Years.” There is a lot of terrific information contained in this report and I encourage everyone to poke around and see if any of the findings can help their business succeed. Continue reading “How to Use PR For Lead Generation”

The Digital Agency Model is Broken

Digital agencies remain a crucial component for companies execution of an overall growth and marketing strategy. All major corporations rely on agencies to supplement their in-house marketing teams to varying degrees. This reliance will increase in the future as the digital landscape continues to change in both volume and complexity on an almost daily basis. A prime example of this is the entry of the big consulting firms into the digital arena. Deloitte, PwC, and KPMG have fully embraced digital as a normal extension of their current consulting practices. Continue reading “The Digital Agency Model is Broken”

I Didn’t Know You Perfected That

Nothing Replaces Anything

As digital marketers, we are always on the lookout for the next best thing to help our clients grow their business. Unfortunately, sometimes our clients are as well. You can lose sight on what is working for your company when you are enamored by that shiny new toy. It is also frustrating when you have to spend a good portion of your regularly scheduled meeting to discuss new concepts that will not move the needle. The urge is to turn to your client and state, “I didn’t know that you perfected that?” “That” can be filled in with any number of marketing channels, paid search, SEO, direct mail, even yellow pages. Continue reading “I Didn’t Know You Perfected That”