The Perplexing Reluctance to Embrace SEO

Search Engine Optimization (SEO) has been around since we all started building and marketing websites. Over the years, there have been numerous additions to digital marketing tactics that have improved, automated, complicated and confused marketers to this day. This sometimes leads to moving on to the next shiny object before maximizing the value and returns of our more mature customer acquisition and retention vehicles. SEO is at the top of this list and remains the most misunderstood strategy to increase visitors and conversions on your site. Continue reading “The Perplexing Reluctance to Embrace SEO”

How to Use PR For Lead Generation

KPMG recently released their US CEO Outlook Report for 2017. The subheadline of the press release is “Significant Investment in Cyber, Digital, Emerging Technology Expected in Next Three Years.” There is a lot of terrific information contained in this report and I encourage everyone to poke around and see if any of the findings can help their business succeed. Continue reading “How to Use PR For Lead Generation”

The Digital Agency Model is Broken

Digital agencies remain a crucial component for companies execution of an overall growth and marketing strategy. All major corporations rely on agencies to supplement their in-house marketing teams to varying degrees. This reliance will increase in the future as the digital landscape continues to change in both volume and complexity on an almost daily basis. A prime example of this is the entry of the big consulting firms into the digital arena. Deloitte, PwC, and KPMG have fully embraced digital as a normal extension of their current consulting practices. Continue reading “The Digital Agency Model is Broken”