The Digital Agency Model is Broken

Digital agencies remain a crucial component for companies execution of an overall growth and marketing strategy. All major corporations rely on agencies to supplement their in-house marketing teams to varying degrees. This reliance will increase in the future as the digital landscape continues to change in both volume and complexity on an almost daily basis. A prime example of this is the entry of the big consulting firms into the digital arena. Deloitte, PwC, and KPMG have fully embraced digital as a normal extension of their current consulting practices. Continue reading “The Digital Agency Model is Broken”