The Perplexing Reluctance to Embrace SEO

Search Engine Optimization (SEO) has been around since we all started building and marketing websites. Over the years, there have been numerous additions to digital marketing tactics that have improved, automated, complicated and confused marketers to this day. This sometimes leads to moving on to the next shiny object before maximizing the value and returns of our more mature customer acquisition and retention vehicles. SEO is at the top of this list and remains the most misunderstood strategy to increase visitors and conversions on your site. Continue reading “The Perplexing Reluctance to Embrace SEO”