I Didn’t Know You Perfected That

Nothing Replaces Anything

As digital marketers, we are always on the lookout for the next best thing to help our clients grow their business. Unfortunately, sometimes our clients are as well. You can lose sight on what is working for your company when you are enamored by that shiny new toy. It is also frustrating when you have to spend a good portion of your regularly scheduled meeting to discuss new concepts that will not move the needle. The urge is to turn to your client and state, “I didn’t know that you perfected that?” “That” can be filled in with any number of marketing channels, paid search, SEO, direct mail, even yellow pages. Continue reading “I Didn’t Know You Perfected That”