TBT: Does Social Media Work For B2B Marketers?

The marketing landscape changes on a regular basis so it’s somewhat scary to go back at the beginning of this decade and see what we got right and what we got wrong. In 2011, we were all still trying to figure out what to make of social media as an advertising platform and whether ads were too invasive sites geared towards your personal life. It was beginning to Continue reading “TBT: Does Social Media Work For B2B Marketers?”

TBT: A Look Back At Groupon And The Daily Deal Site Phenomenon

This week I saw an interesting article by Áine Cain on Business Insider about the astonishing rate that which tech companies are losing top talent in 2017. It is a veritable who’s who of tech giants. Groupon is #2 on the list and I started to reminisce back to the day when every client on the planet was both obsessed and petrified about daily deal sites. Everyone needed a POV on Groupon and whether it was good or bad for business. This phenomenon was so big in 2011 that I wrote an Adotas article about it and we immediately followed it up with a YouTube video (see below). Continue reading “TBT: A Look Back At Groupon And The Daily Deal Site Phenomenon”