ETW Roundup: Insights Around Digital And More

My first blog post was on the concept that Nothing Replaces Anything. I came across an interesting example this week of Facebook relying on TV first and Digital second by Craig Jaffe. This, of course, is no new and is a smart strategy. Brand advertising on TV and radio still works. Back in my yellow pages day we could review the call logs and tell when Midas had a TV campaign live in a particular market. Now you can see the same thing in Google Analytics. Continue reading “ETW Roundup: Insights Around Digital And More”