The Perplexing Reluctance to Embrace SEO

Search Engine Optimization (SEO) has been around since we all started building and marketing websites. Over the years, there have been numerous additions to digital marketing tactics that have improved, automated, complicated and confused marketers to this day. This sometimes leads to moving on to the next shiny object before maximizing the value and returns of our more mature customer acquisition and retention vehicles. SEO is at the top of this list and remains the most misunderstood strategy to increase visitors and conversions on your site. Continue reading “The Perplexing Reluctance to Embrace SEO”

How to Use PR For Lead Generation

KPMG recently released their US CEO Outlook Report for 2017. The subheadline of the press release is “Significant Investment in Cyber, Digital, Emerging Technology Expected in Next Three Years.” There is a lot of terrific information contained in this report and I encourage everyone to poke around and see if any of the findings can help their business succeed. Continue reading “How to Use PR For Lead Generation”

TBT: A Look Back At Groupon And The Daily Deal Site Phenomenon

This week I saw an interesting article by Áine Cain on Business Insider about the astonishing rate that which tech companies are losing top talent in 2017. It is a veritable who’s who of tech giants. Groupon is #2 on the list and I started to reminisce back to the day when every client on the planet was both obsessed and petrified about daily deal sites. Everyone needed a POV on Groupon and whether it was good or bad for business. This phenomenon was so big in 2011 that I wrote an Adotas article about it and we immediately followed it up with a YouTube video (see below). Continue reading “TBT: A Look Back At Groupon And The Daily Deal Site Phenomenon”

ETW Roundup: Insights Around Digital And More

My first blog post was on the concept that Nothing Replaces Anything. I came across an interesting example this week of Facebook relying on TV first and Digital second by Craig Jaffe. This, of course, is no new and is a smart strategy. Brand advertising on TV and radio still works. Back in my yellow pages day we could review the call logs and tell when Midas had a TV campaign live in a particular market. Now you can see the same thing in Google Analytics. Continue reading “ETW Roundup: Insights Around Digital And More”

TBT: Social Media Lessons From Politicians

Back in a past life, I had the pleasure of writing a monthly column for Adotas. Lucky for me, I had a great staff that came up with outstanding topics and research to support the topic. I was recently thumbing through them mainly to see how much the world has changed in the past 6-8 years. With our current occupant of the White House and his obsession with Twitter, my first TBT has to be a July 2010 article titled “Social Media Lessons From Politicians.” Continue reading “TBT: Social Media Lessons From Politicians”

I Didn’t Know You Perfected That

Nothing Replaces Anything

As digital marketers, we are always on the lookout for the next best thing to help our clients grow their business. Unfortunately, sometimes our clients are as well. You can lose sight on what is working for your company when you are enamored by that shiny new toy. It is also frustrating when you have to spend a good portion of your regularly scheduled meeting to discuss new concepts that will not move the needle. The urge is to turn to your client and state, “I didn’t know that you perfected that?” “That” can be filled in with any number of marketing channels, paid search, SEO, direct mail, even yellow pages. Continue reading “I Didn’t Know You Perfected That”